September 2011 Speaker: Marika Flatt

Publicity, Promotion and Panache: Understanding and Implementing Media Relations

Do you have a book that needs media attention? Can you see your story on the morning shows? If so, this workshop is for you. Learn from a seasoned literary PR pro how to position your story, how to contact the media and get the most bang for your buck with each and every media placement. You will receive hands-on advice.

Award-winning book publicist Marika Flatt is the owner of PR by the Book and has worked with hundreds of national and regional media contacts on dozens of publicity campaigns since 1997. Flatt is a regular speaker at conferences around the country on topics related to publicity and promotion. See www.prbythebook.com for more details.

Marika launched PR by the Book, LLC in 2002, combining her love of the media and public relations. After garnering experience as the host of two cable television shows (The Teen Report & The College Report) in San Antonio, reporting for her college newspaper, producing for her college TV station, and working with the NBC affiliate in Dallas, Marika spent seven years leading the publicists of an Austin-based book publicity firm. While there, she was the director of the publisher services division, handling the company’s key publicity campaigns and serving as the company’s spokesperson.

Marika was awarded a Gold Bulldog Award for a publicity campaign, which resulted in exposure in over 700 media outlets. Marika is also the recipient of an Austin Public Relations Society of America Outstanding Mentor Award, an Anne D. Robinson Creative Initiative Award, and is a three-time nominee for the “Profiles in Power” Award.

In 2003-2004, Marika served as the president of the Austin chapter of the Association for Women in Communications. In 2009, she served as the Advanced Publicity track leader for IBPA’s Publishing University. Marika is a regular speaker at conferences around the country, educating audiences on topics related to publicity and overall promotion tactics. A cum laude graduate of Texas A&M University, Marika is the proud parent of three kids (with husband, Doug, who is Managing Partner).

Join us Saturday, September 10 at 11am. We look forward to seeing you!